Sabtu, 13 Februari 2016

The Singing Telegrams Bay Area Residents Use

By Charles Sullivan


Humanity over the years has developed many different ways of communicating. Starting from simple messages that came from smoke signals, or delivered on horseback, communication has evolved to the point where anybody is now reachable through the touch of a button. However we still retain some of the older forms of communication as jokes or novelties. For instance the Singing telegrams bay area residents use are still popular.

The telegram was a form of communication used widely before the telephone was invented. What it basically was is a simple written message that was delivered through wire in it's earliest forms and later on through broadcasts. In it's earliest form it was in Morse code.

Telegrams were for the most part seen as quite serious things, as they were often used to deliver some kind of serious news to the recipient. People usually did not use them just to chat about things, like we use our cell phones today. Singing telegrams are a more humorous way of delivering a message.

In 1933, a popular telegram company at the time received a telegram that wished a Hollywood movie star a happy birthday, from an adoring fan. The public relations director of the company at that time was struck by an inspiration when the birthday message to the celebrity was received. He decided to put a spin on the method of delivery for the telegram. He had one of the operators sing the message over the phone to the celebrity. This was how the very first singing telegram happened.

Because of the serious nature of telegrams the PR officer wanted to change that view and give the public another use of the telegram. He wanted to increase their amount of business by doing this, however the higher ups were not impressed with what he had done and thought that he had turned their company into something ridiculous.

This form of telegram is in fact the only part of the telegram legacy that is left today. With telephones replacing them in the 1960's they became obsolete fast, So the only telegrams that were being delivered from then on were way more humorous and done in person as opposed to how they were delivered before.

There are many places in the modern world that offer this service. No longer delivered over the telephone it has turned into more of a theatrical act. The messenger often dresses up in some kind of costume that is relevant to the message that is being delivered and delivers it personally. Although there are other options. One can record their song or message on a DVD and have it delivered to the person wherever in the world they may reside.

Telegrams are now virtually unrecognizable from what they are originally were. It is now an act and is used to deliver funny, or good news as opposed to the serious messages that this form of communication was known for before. The modern world has swallowed it and adapted it to it's purposes.




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