Selasa, 29 Maret 2016

Gucci, Rock Star Of Fashion And Style

By Gary Reed


They say life is too short for a bad outfit. That may be true, although superficial. Then again, reality wise, all people are superficial, at one point in their lives or another. It is quite acceptable that the rich and famous leads fashion trends and the fashion industry is always evolving with something new.

The streets is becoming the runway of everybody. There is just to much to take, when it comes to style, and this had been made possible by High Street and High Fashion houses. Out of all of them, Gucci, is arguably the most beloved, and right so. Going back to the 1920s, they have earned it.

It did not just come from nothing. The founder, where the brand owes its name, has worked with a creative mind in building himself, what is to be known now as an empire, so to speak. Its humble beginnings may be well known in the industry but few are familiar with the man behind it all.

People have a passion for them, not just because of the name. This is usually solidified by the aesthetics, excellent quality and of course, its worldwide known legacy. Their handbags for example, has been famous globally as the standard and a basic in any wardrobe of women.

This is because women naturally invest a good deal of money in bags, believing that it could be more practical. Clothes are expensive as well but they do not necessarily stay to be in style. The brand has a nice history behind it, and with good reason. This was launched in 1921 by a man who worked first as an elevator attendant.

Later on, after being in contact with first rate hotel clients the likes of Marilyn Monroe and Frank Sinatra, he was inspired to create a line of business specializing in luggage. This he brought and sold to his home country in Italy. He approached horsemen with his bags designed to attach on saddles.

After being able to take advantage of hiring artisans, he gradually went on to crating luxury bags. In no time, it became a label that enjoyed massive success. The elite came to Florence, meeting on to look for his in demand shoes, which was equestrian inspired.

To date, the loafer shoes are the only ones on display at a museum in New York. Since the brand is famous with bags, it pays to know that it was the first to produce a bamboo bag which is iconic and a company mainstay to this day. Fast forward to the 90s, the image of the company was compromised when copies of its wares spread like wildfire everywhere.

The press had a field day and they had to restore the image of the luxury brand by hiring designer Tom Ford. As their art director. He saved the company from a lot of trouble, keeping the position until 2005. Nothing is perfect but being able to come up with designs that remains as classics to globally, is definitely close to it.




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