Sabtu, 01 September 2018

How To Get An Affordable Voice Actor For Commercials

By Deborah West


Commercials require very specific voices, images and acts to capture the attention of target audience. This can be an expensive affair without the guarantee of delivering desired results. Finding affordable voice actor for commercials thus becomes a delicate affair. How can you secure the best talent without paying a fortune for it?

Hold auditions to scout for diverse talents. Advertisements should be unique. This makes the use of existing talents a bit complicated because the face or voice could already be known and sometimes associated with another brand. During auditions, you can identify raw talent that is yet to be discovered by other brands. This talent will shove your brand through unique and captivating commercials.

Pick desired talent through head-hunting. Actors have their portfolios on different platforms. You can review their training and experience to see if it is possible to find someone suitable for your project. Check how they articulate their words, product their voices and whether they are idea as male or female characters. Head hunting will deliver the quality you want but can be slightly more expensive than other channels.

Get a referral from peers who have worked with these talents in past projects. Studios that deal with talents could also provide a referral. Referrals save you the trouble of holding auditions or having to vet these talents from scratch. You might also land a vocal artist whose production and quality of work have already been tested. This experience is important because you will not have to begin training the talent on projection and articulation from scratch.

Negotiate a rate that is reasonable. Depending on the price quoted and what the talent will be expected to do, you can bring the cost down. The days of engagement may be reduced. You could also negotiate on the basis that the talent needs a bit of polishing since one is an amateur. Find ways to bring the cost down without affecting the quality of work.

Meet the agreed terms of engagement to avoid penalties. Penalty clauses on your contract are likely to raise your expenditure. If you violate the contract by delaying the work, rescheduling, change or venue or even failing to pay, the penalties will be too much on your contract. Where you can do without, avoid the penalties.

Invest in quality voice talent. Affordable must not be viewed naively as the amount you pay. You must consider the standing on your target talent in the market. Invest in quality audio actors who can represent your brand with prestige. Avoid the personalities that have been overused and those that can be associated with rival brands. Seek to produce a unique talent that will capture the imagination of your listeners or audience.

The chase for a lower price must not compromise the quality of work you produce. Commercials are supposed to bring in money. If listeners cannot associate with them, it will be difficult to convince them to buy your products. Other elements of the commercial like the script, recording quality and accompanying images must also be on point if your commercial is to live up to expectations.




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