The use of promotional gifts is a valuable addition to any company's marketing campaign. Consumer studies have revealed that customers are more influenced and likely to buy from or deal with a company by being presented with useful items bearing its name and logo than by simply watching or reading an advertisement.
There is an overall higher return on the investment of purchasing promotional items, than for any other marketing tactic. In one study of consumer behavior, over half of those surveyed revealed that they had later done business with at least one company that had presented them with a promotional product at an earlier date. Not only is this strategy more effective, but it is also considerably cheaper than costly media campaigns.
At one time choices for giveaway items were rather limited but today there is a wide selection available to choose from. The best choices are generally those which are most useful to people, and if they are also related to the goods or services the business provides this is even better.
Choosing the most inexpensive items is not wise, since these are more likely to be of little value to customers and will end up getting thrown out, thus defeating their main purpose. The most effective strategy is to select products which are relevant to other aspects of the company's advertising campaign. They should be both useful and related to the type of product or service the company offers.
Standard products used for this purpose include cups, pens, t-shirts, and hats. Some companies who wish to establish brand loyalty will opt for objects that can be used on a more personal level such as calculators or binders bearing their name and logo. If the goal is to build familiarity with one's company to a marketplace, it's important to aim for something unique that will help make the business stand out.
These items can be further classified into "common" and "specialized" categories. The former are those which are kept on-hand in the office to present to customers at the end of a meeting. Whereas the latter are normally reserved for handing out at such events as trade shows or to a specific niche of customers.
Prices of purchasing promotional gifts vary and are largely based on which type of items they are. Establishing a solid relationship with a quality supplier who values their clients and offer fair rates for buying in large quantities is important. Many merchants will also honor repeat purchases with additional discounts.
There is an overall higher return on the investment of purchasing promotional items, than for any other marketing tactic. In one study of consumer behavior, over half of those surveyed revealed that they had later done business with at least one company that had presented them with a promotional product at an earlier date. Not only is this strategy more effective, but it is also considerably cheaper than costly media campaigns.
At one time choices for giveaway items were rather limited but today there is a wide selection available to choose from. The best choices are generally those which are most useful to people, and if they are also related to the goods or services the business provides this is even better.
Choosing the most inexpensive items is not wise, since these are more likely to be of little value to customers and will end up getting thrown out, thus defeating their main purpose. The most effective strategy is to select products which are relevant to other aspects of the company's advertising campaign. They should be both useful and related to the type of product or service the company offers.
Standard products used for this purpose include cups, pens, t-shirts, and hats. Some companies who wish to establish brand loyalty will opt for objects that can be used on a more personal level such as calculators or binders bearing their name and logo. If the goal is to build familiarity with one's company to a marketplace, it's important to aim for something unique that will help make the business stand out.
These items can be further classified into "common" and "specialized" categories. The former are those which are kept on-hand in the office to present to customers at the end of a meeting. Whereas the latter are normally reserved for handing out at such events as trade shows or to a specific niche of customers.
Prices of purchasing promotional gifts vary and are largely based on which type of items they are. Establishing a solid relationship with a quality supplier who values their clients and offer fair rates for buying in large quantities is important. Many merchants will also honor repeat purchases with additional discounts.
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