As reported on some time ago, Netflix is set to increase the price of its long-standing subscription from $7.99 to $8.99 a month. To say that this drew a number of criticisms from people would be nothing short of an understatement. It's clear as to why, since many people have been loyal to Netflix and do not expect to see their loyalty responded to in this way. Even though many people have their gripes on the matter, I have to believe that this move is smart on the part of Netflix.
Keep in mind that Netflix once stated that its monthly rate of $7.99 would be around for a long time to come. Of course, a "long time" is pretty subjective, since everyone has a different viewpoint as to what exactly this means. With that said, there are reasons to support this price elevation on the price of Netflix, even if there are fans who do not agree with it. Here are just 3 reasons why the price elevation in question might actually work well in the long term.
It is likely that a price increase can also increase the amount of content offered by Netflix in the future. After all, in order for Netflix to keep customers on after the initial price hike, they have to be able to make it worth it. An increase in content can help, without question, seeing as how users sign up because they want to access a tremendous wealth of movies and television shows alike. This could be one of the first steps, taken by Netflix, in order to silence the naysayers.
Secondly, Bob Jain can support the idea that this might actually bring competition to the forefront. After all, Netflix seems to be competing with a few companies on the streaming video front, Hulu Plus being arguably the most prominent example. What if Hulu Plus decides to lower its own monthly rate in the future, potentially drawing in former Netflix customers? This can create even greater competition in this field, as names along the lines of Jain could attest to.
Even though Netflix is raising its monthly fee by a dollar, it's clear that there is still a good deal to be had. Along with various movies and television shows at $8.99 a month, there is a wealth of exclusive content that is hard to ignore. "Orange is the New Black" comes to mind immediately, especially with the show approaching its second season. I believe that it is because of exclusive properties along these lines that Netflix's price elevation will be that much more worth it.
Keep in mind that Netflix once stated that its monthly rate of $7.99 would be around for a long time to come. Of course, a "long time" is pretty subjective, since everyone has a different viewpoint as to what exactly this means. With that said, there are reasons to support this price elevation on the price of Netflix, even if there are fans who do not agree with it. Here are just 3 reasons why the price elevation in question might actually work well in the long term.
It is likely that a price increase can also increase the amount of content offered by Netflix in the future. After all, in order for Netflix to keep customers on after the initial price hike, they have to be able to make it worth it. An increase in content can help, without question, seeing as how users sign up because they want to access a tremendous wealth of movies and television shows alike. This could be one of the first steps, taken by Netflix, in order to silence the naysayers.
Secondly, Bob Jain can support the idea that this might actually bring competition to the forefront. After all, Netflix seems to be competing with a few companies on the streaming video front, Hulu Plus being arguably the most prominent example. What if Hulu Plus decides to lower its own monthly rate in the future, potentially drawing in former Netflix customers? This can create even greater competition in this field, as names along the lines of Jain could attest to.
Even though Netflix is raising its monthly fee by a dollar, it's clear that there is still a good deal to be had. Along with various movies and television shows at $8.99 a month, there is a wealth of exclusive content that is hard to ignore. "Orange is the New Black" comes to mind immediately, especially with the show approaching its second season. I believe that it is because of exclusive properties along these lines that Netflix's price elevation will be that much more worth it.
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