There are many aspects to advertising which most people never take into consideration. The audience may be drawn in by the visuals and catchy tunes but one of the most memorable parts of any ad is the vocals. Doing work on voice over commercials is a great opportunity though it takes patience and persistence to become truly lucrative.
Contrary to a popular belief, it takes more than just sounding good when speaking in normal circumstances to make it in this business. In addition to appealing conversational tones, one must enunciate clearly and possess a certain amount of acting capabilities. The bulk of the job is reading a script in such a way that it comes out sounding flawlessly natural with all the necessary emotions.
These skills are used quite often in works such as cartoons, video games, multimedia, audio books, documentaries and movies. They are also the key factor in many advertisements and announcements heard on the internet, radio and television. The average person is exposed to one of these spots nearly a hundred times a day just following their normal routine.
Advertising of this sort is basically broken down into three main categories. On the first tier are those ads that reach a very localized audience such as civic events and area car dealerships. The second level consists of those covering a regional zone and the third are the ones, often by well known organizations or brands, that are broadcast nationally.
It is quite common for celebrities to fill the majority of national level spots, mainly because their voices are easily identified by the general public. There are literally thousands of jobs available in each of the three categories. One should never diminish the benefits of performing at the regional and local levels as those ads are more frequent and offer a lot of versatility.
Simply having an appealing sound is rarely enough to take one instantly to the top of the field. This is a talent that needs to be honed through a process designed to increase one's marketability and make it easier to gain the desired success. The journey begins by pairing with a vocal coach that can help improve both acting and speaking skills, honing individual techniques for optimum results.
The next step is creating an audio audition by having a demo tape recorded in a professional quality studio. For best results, this should be submitted to all available advertising agencies, talent managers and production companies that operate during one's target work zone. The CD and written resume' mailing needs to be followed by phone calls to make sure that they are not easily overlooked.
One way to build a successful career is to be patient, yet persistent. Naturally, the national level jobs are the most desired but it can take time to become seasoned enough to land one of those positions. Taking on a number of local and regional spots to gain experience, hone one's craft and create a work history that shows versatility can be a valuable advantage when deciding to join the more competitive market at the top tier.
Contrary to a popular belief, it takes more than just sounding good when speaking in normal circumstances to make it in this business. In addition to appealing conversational tones, one must enunciate clearly and possess a certain amount of acting capabilities. The bulk of the job is reading a script in such a way that it comes out sounding flawlessly natural with all the necessary emotions.
These skills are used quite often in works such as cartoons, video games, multimedia, audio books, documentaries and movies. They are also the key factor in many advertisements and announcements heard on the internet, radio and television. The average person is exposed to one of these spots nearly a hundred times a day just following their normal routine.
Advertising of this sort is basically broken down into three main categories. On the first tier are those ads that reach a very localized audience such as civic events and area car dealerships. The second level consists of those covering a regional zone and the third are the ones, often by well known organizations or brands, that are broadcast nationally.
It is quite common for celebrities to fill the majority of national level spots, mainly because their voices are easily identified by the general public. There are literally thousands of jobs available in each of the three categories. One should never diminish the benefits of performing at the regional and local levels as those ads are more frequent and offer a lot of versatility.
Simply having an appealing sound is rarely enough to take one instantly to the top of the field. This is a talent that needs to be honed through a process designed to increase one's marketability and make it easier to gain the desired success. The journey begins by pairing with a vocal coach that can help improve both acting and speaking skills, honing individual techniques for optimum results.
The next step is creating an audio audition by having a demo tape recorded in a professional quality studio. For best results, this should be submitted to all available advertising agencies, talent managers and production companies that operate during one's target work zone. The CD and written resume' mailing needs to be followed by phone calls to make sure that they are not easily overlooked.
One way to build a successful career is to be patient, yet persistent. Naturally, the national level jobs are the most desired but it can take time to become seasoned enough to land one of those positions. Taking on a number of local and regional spots to gain experience, hone one's craft and create a work history that shows versatility can be a valuable advantage when deciding to join the more competitive market at the top tier.
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You can visit www.planetcharley.com for more helpful information about Doing Voice Over Commercials Professionally.
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