Kamis, 22 Agustus 2013

Expedition Of Italian Luxury Fashion

By Helga Stokes


Italian luxury fashion dominated Europe and grew with the renaissance. The powerful cities started producing clothing products and luxury fashion products. Textiles, purses, jewelry, robes shoes, fabrics and dresses. It was made known for its extravagance, extremely expensive accessories such as jewels, ribbons and hats and the fact that the Medicis of Florence wore them. In the 17th century the French fashion gained popularity due to its luxury dresses designed for courtiers over taking Italy in European gala market. Italy's revival came about in 1950s initiated by businessman Giovanni Battista Giorgini which saw the rise of Gucci and Ferragamo to compete with Dior and Chanel.

Whenever Italy is mentioned the idea of models and flashy cars, beautiful scenery great wine, pizza, one of a kind gelato and it collection nothing short of perfect lines of clothe lines. Italy is regarded as a gala powerhouse topping the charts followed by France, Great Britain and Japan.since its rebirth Italy started concentrating or ready to wear clothes which have become widely popular and made Italian designers names common in normal households.

Italian gala houses are family-run affairs. Each house from oldest to largest are in search of excellence and are known for their emphasis on quality and style. The holding of gala shows have been used to popularize them the top are; gucci, ferragamo Fendi, Trussadi, Versace, Valentine, Prada, Dolce and Gabbana, disel, Emillo pucci and Armani.

Milan, Rome and Florence are the major cities of Italy. With Quadltilateraodella the fashion quadelateral is the high priced district of Milan and since it houses headquarters of Gucci, Emilio pucci gives best shopping opportunities in Europe. Rome being the headquarters for labels like valentine, Bulgaria and Fendi and Prada, Versace and channel having their boutiques along Via dei condotti. Florence is the home of Miu Miu and geox.

The Milan gala week held twice a year- spring/summer and autumn/winter. It is an apparel trade show where the upcoming trades are showcased and promoted. This ensure the designs continue to be relevant in the rapidly growing industry.

Italy was head hit by the economic recession and several Italian luxury brands are dedicating resources to restore monuments, preserve the country's cultural heritage and offer social support. The likes of Tods the shoe maker committed in restoring the colosseum in Rome and is going to promote tourism . There is also direct help given to the citizens affected by the recession through help in finding jobs or starting of small businesses.

There is an undeniable sense of grace in wearing Italian designs ranging from the Bulgaria jewelry of exquisite design done in high craftsmanship that delicate yet distinct perfumed by Laura Biagotti, lovely shoes, amazing purses, hats or scarves. The perfect tailoring and high quality standards they are made in makes them divine.

Italians people take much pride in dressing and looking their best in looking stylish and having a neat pair of shoes ''la bella figura''. The top quality designs and uniqueness have encouraged wide acceptance of Italian luxury fashion. This is what encourages growth in this industry.




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