Jumat, 06 Desember 2013

Approaches To Advertising Of The Maui Made Products

By Georgia Diaz


The government of Maui is having a unique way of marketing all the Maui made products. There is established the Maui Chambers of Commerce which is the one primarily responsible for the marketing of the products. This article highlights on the various ways the chamber uses to market their home made goods and produces.

This article considers the various committees and their role. The first committee to consider is the business development committee. This committee play an important role in providing for opportunities for the manufactures and companies to promote their produces. The committee normally organizes for a program known as the monthly business after hours.

This committee is the one responsible for promoting the business network for the manufactures in Maui. The committee normally organizes various events such as business after hours, luncheon, the mayors breakfast as well as the governors breakfast. All these provide an opportunity where different people can meet and network with each other. The networks they create help them to expand on their market. The network also helps them to benchmark with other manufactures hence improve on their produces.

The second committee also helping in marketing is the Made in Maui Trade Council. The council has developed a logo which helps in identifying the various goods produces in Maui. All of the goods must have the logo so that they can be identified easily in the international market. This committee also goes through an extra mile and advertise the products on behalf of the manufactures and other companies as well.

This is important because when the manufactures combine their efforts together through the committee, it is much easier to penetrate the international market as opposed to when they try to penetrate on their own. The committee also organizes several meeting where all the stakeholders are expected to make their contribution on the best way forward for the operation of the committee. The committee also runs a website where they provide listing for all the manufactures to market their products. This is also a bust to the marketing of the Maui made products.

Committee on education and business development is also worth mentioning when looking at the approaches to marketing. This committee is responsible for conducting research and educating the members on necessary information which will help them improve on the quality of their produces. The committee also organizes various educational conferences and experts are invited to be the facilitators for the conferences. This intern also acts as a marketing approach.

There is also Chamber Political committee which is involved in the legislative and economic action. In order to provide favorable environment for the manufactures, it is important that they should be given legislative protection. This committee ensures that the legislations emanating from the various legislative houses at the county level and also at the state level offer adequate protection to them in order to promote them.

Another committee is on the events and membership. This committee ensures that the members benefit from the approaches being taken by the chamber to advertise on their goods. There is also another special committee on marketing and handling public relations. These are some of the approaches to advertising of the Maui made products




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