Sabtu, 10 Mei 2014

American Hip Hop Producers And Their New Role In Producing Music

By Jeff R. Bonneville


The rap game, so to speak is a constantly evolving industry. Today things might be calm in the sense that the production quality and what the artists are putting in the market is almost synonymous. But then comes a time when the tides change and the controversies are born. Producers are at the center of this industry in every aspect one may look at it. This is the prime reason why we analyze the rappers and Hip Hop Producers and their new role in producing music.

Producers form the main channel or flow when it comes to innovating or making new beats, new instruments to be used and in general the production of the overall work. This is among one of the main reasons as to why production innovation takes so much time in our modern day. They spend a lot of time in studios trying to make and come out with game changers for the whole industry. This field of music is squarely a matter of commanding your territory and ensuring you remain on top of it. The top is where all the money is at.



The music creators act as a bridge between a good marketing executive and a production company. Producers have a good knowledge of the industry in general and that is the basic reason as to why they are called producers. Their know-how has good a long way in helping rappers make a substantial living out of the industry. Platinum sales for albums and singles have proven to be hugely dependent on the music producers and what they can do to satisfy a hip hop fan.

They understand the weather of the industry so to say. Their role in this sense doubles up as a supplier to the industry and as a tool to ensure an equilibrium condition in hip hop. This is through producing what the fans want and what the rapper feels like doing and at the same time ensuring both parties are satisfied.

They put sense into the words that come with the popular song. Most of these beats for a person who has never listened to this music, will sound rather plain until the lyrics and arrangements have been added. They put beat-work into play as a marketing tool and an attraction to this kind of musical project.

Music makers are the engines of variety in music industry. Popular producers names like, Timbaland, Dr. Dre, Swizz Beats, just to name a few have over the years taken the center role in initiating different hit songs and beats in the industry.

Producers should innovate, create, make, introduce and customize at the same time. Form working with a variety of artists, they ought to be at a point where they can change, create and come up with ideas suiting different types of songs and perfect them so that they will meet market standards and compete equally. These are however the roles played by our contemporary music makers.

In general, quality music producers have to be good at not only music production but also know what the fans want to listen to. A good understanding of internet marketing is also essential in the music business if you want to grow your audience. The days of getting signed to a major label and letting them do all the marketing work are over. It is up to the music producers to market themselves these days.




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