Senin, 20 Oktober 2014

Quality Proofreading Is Similar But Different Than Editing

By Dominique Martin


Writing all of the promotional materials and copy you need in order to adequately run a marketing business takes more than just putting a lot of words on a page. These pieces may be articles, blogs, white papers or short advertising pieces. They may even be Facebook pieces or Twitter feeds. The spelling and grammar has to be right and, if not, can be viewed as amateurish. The need for a quality proofreading technician is a very real concern.

Two categories of expert review services are often used interchangeably. One of them is the editor and the other is, indeed, the proofreader. The proofreader will work with the information that is present in your piece. They will identify and correct problems with spelling, grammar and other issues. They will ensure the piece is understandable and as easy to read as the subject matter allows. The editor has an expanded role to play.

Editors are those individuals who know the material you are writing about. This is because they are in the same industry and or are writing for the same promotional purposes. They will have additional information, often data sets, you do not have or have missed in your research. They will check your grammar as well as spelling, however, their focus is on adjusting, not just correcting your work.

Back to the proofreaders you can access easily, no matter where you live. San Diego, CA has many of these and they are easy to work with. These professionals will know all of the many grammar rules as well as spelling issues. The sound alike words that are used and spelled differently will be part of their knowledge base. The commas, colons and semi colons and when they are supposed to be used are their trade marks.

Perfecting the tenses of each clause is one thing a proofreader can help you with. Writing a first person article is one thing. Changing it half way in to a second or third person singular or plural will often occur without knowing it. This depends on the subject and how complicated it becomes. This will really confuse your readers and cause them to click away from this in frustration if allowed to go uncorrected.

Certain types of writing must follow certain formats. An article will be more formal than a blog posting. A blog post will require a certain give and take as far as what information should be inserted and what can be left out. This is often done to lure the reader to check back, next time, to get an explanation or further amplification of something.

Some of the things that make the piece look like it was written by someone who does know what they are doing are the broken live links. Misused words and general run on sentences that make any thing look bad should be allowed to stay. A proofreader will make you look good simply by making your piece read well.

There are any number of proofreaders in San Diego, CA as well as any other city. Looking for the correct person to perform this work, check for a well turned phrase and competent phraseology from someone in your same niche. You will find this type of information from their website or blog and pay attention to those items that look bad, or good, and choose accordingly.




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