Selasa, 10 Juli 2012

A Guide To Promoting Regional Books

By Elinor Tran


Authors creating books on Alaska can expect the hard work to continue even after the material is published. It's important to ensure that as many people as possible know about the books and read them. There are a number of tools at the writers disposal including direct sales and using the media to promote the work. Its a good idea to develop a solid marketing strategy.

Authors should contact local newspapers, magazines, radio stations and television stations and offer themselves up for an interview. This is one of the easiest, no cost methods to generate positive publicity. Media outlets are usually more than happy to do an interview if the author provides copies of the book for giveaways.

Writers should check out conferences and conventions that follow the themes of the books. They can volunteer to be a guest speaker. It's also a good idea to see if the events are held in connection with a trade show. Setting up a table and selling autographed books is a great way to meet readers face to face.

Using the internet is a low cost and effective way to promote publications. A personal blog on Alaska themed issues can direct readers to the material. The books themselves should have their own websites. Engage readers by asking for their feedback and comments. Use Facebook and twitter and give potential customers a sample of the work. Don't forget to let them know where they can buy a copy.

Book signings are a tried and true method of promoting sales. Bookstores in the writers location, or in areas he or she may visit are often happy to have the author in to promote and sign copies of their work. It's important to promote the autograph sessions to draw more people into the store.

Marketing books on alaska requires a solid game plan. The writers publishing house may offer the expertise of a publicist, but ultimately it is the authors responsibility to promote his or her work. There should be a strategy in place, even before publication.




About the Author:



Tidak ada komentar:

Posting Komentar