Minggu, 24 Februari 2013

Project London movie funds on Kickstarter

By Robert Harper


On a recent episode of The Roaming Startup show Phil McCoy and Ian Hubert talked about their movie Project London. In the interview, the creators talk about how the story idea came up, their experiences while filming the movie and how they eventually decided to fund the project on Kickstarter.

These two film veterans come from different aspects of the movie industry. Phil is the producer and the admitted "jack of all trades" on this project. His first project was a short film he created when he was 12 and he has been going strong in the industry every since. Some of his experience includes commercial writer, producer, director and producer of corporate television. Phil's partner on this project, Ian, was the writer and director of Project London. Although Ian is the younger of the two he also has experience dating back to when he was a teenager filming short productions with his parents' camcorder. These two met through an introduction by Ian's father, their friendship grew to the making of Project London.

Project London is a full length movie made completely by volunteers. The movie is a science fiction, action adventure about modern day earth if aliens had landed on earth during World War 2.

Producing a full length movie with volunteers only is quite a bit of work. Ian had been making many short films over the years and was able to reach into his experience with Blender to fill some of the positions. Meanwhile Phil utilized Craigslist, and both were surprised as people stepped up to help with Project London.

Over the span of the movie production these two definitely have encountered many challenges and one of the biggest is getting all the software (Microsoft, Adobe, Black Magic) they were using to work harmoniously. In two years time, there were a lot of updates that came along and to avoid the risk of loosing any hard work, they did not migrate into the updated version all the time. The movie was also done chronologically because as they say, one learns a lot in every scene so to make sure that they maintain great looking effects until the end. They wouldn't want great effects in one part and not so well put together on other scenes - so a linear work flow in their visual effects is their best option.

This movie has been funded on Indiegogo and Kickstarter both. Earlier last year they used Indiegogo to fund the movie's sound design and color production. Now they are using Kickstarter to raise enough money to produce discs. Phil felt it was important to use Kickstarter this time so they can assure backers that they won't send out discs unless they reach their full funding.

The campaign's initial funding goal is $15,700 bucks and within 48 hours of their launch, they were able to raise close to $5,000.00. Phil was definitely surprised by this fact while Ian wasn't totally blown away knowing that they have approximately five thousand followers on Facebook. To keep that momentum, the interviewees have been releasing new content every couple of days.

Turns out that in the timeline of the story a new type of drink (fish head smoothies) are quite a hit. During filming one of the actors decided to actually drink one to put himself into the character. This became a memorable moment on set.

After a successful Kickstarter campaign there are a few plans for distribution of this popcorn movie. Putting the movie into festivals and of course conventions. ITunes and Netflix may also be choices.

These veterans of crowdfunding feel it is important to blog on a website or Facebook. This communication with your audience is vital to be successful.




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