This week's tip is about content creation for your Youtube channel. First, let's start with probably the most popular sorts of videos that people create on Youtube. You may have Powerpoint or Keynote presentations, screencasts, stuff from Fiverr like animations, paper clipping and drawings and of course, the most common and that is showing in front of the camera. As you now know the sorts of videos that you can produce, here's our 4-step formula to help you produce better videos for your business.
Step one is the Opener. This is the most crucial portion of your video. Statistics show that most videos are closed from the first 5 seconds of them starting. So you want to do something that's going to catch the audience's attention immediately. And this is what we consider a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're most likely to learn XYZ".
Step two is the Introduction. Now that's where you can put your marketing. If you have a nice animated logo for your title, that would be ideal, you may use that. If you don't, you can be resourceful. You can hold up a small note along with your logo. In this part of the introduction, what you would like to do is give out things like your name, your company, the name of your TV show. So say for example - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is focused on how to cut your grass the correct way."
Step three is the Body of your show. That's where you give all the content that your viewers want. A lot of keyword research in our previous video will help you decide what you need this part to be about. Step four is the Call To Action. Every video must have a powerful call to action at the conclusion of it. There isn't any point producing videos just for the sake of creating videos. We must have a purpose or a reason why you're creating this video. So at the conclusion of each video, make sure you tell your viewers what it is you'd like them to do. Whether it is to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a product or service that you have.
And lastly, the most crucial rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes in length, perfect. And now, let's get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Branding, Body and Call To Action. V:5
Step one is the Opener. This is the most crucial portion of your video. Statistics show that most videos are closed from the first 5 seconds of them starting. So you want to do something that's going to catch the audience's attention immediately. And this is what we consider a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're most likely to learn XYZ".
Step two is the Introduction. Now that's where you can put your marketing. If you have a nice animated logo for your title, that would be ideal, you may use that. If you don't, you can be resourceful. You can hold up a small note along with your logo. In this part of the introduction, what you would like to do is give out things like your name, your company, the name of your TV show. So say for example - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is focused on how to cut your grass the correct way."
Step three is the Body of your show. That's where you give all the content that your viewers want. A lot of keyword research in our previous video will help you decide what you need this part to be about. Step four is the Call To Action. Every video must have a powerful call to action at the conclusion of it. There isn't any point producing videos just for the sake of creating videos. We must have a purpose or a reason why you're creating this video. So at the conclusion of each video, make sure you tell your viewers what it is you'd like them to do. Whether it is to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a product or service that you have.
And lastly, the most crucial rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes in length, perfect. And now, let's get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Branding, Body and Call To Action. V:5
About the Author:
Learn how to make good Youtube videos using this simple 4-step formula. Visit Five Minute Video Marketing to boost your Youtube videos now!
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