Senin, 22 Oktober 2012

Karan Johar's Student of the Year takes social-networking websites by storm

By Rohini Nadia


Dharma Production's heir Karan Johar will soon release his fifth directorial project, Student of the Year, and the internet has been abuzz with talk of the film's three newcomers. The movie stars Sidharth Malhotra, Alia Bhatt and Varun Dhawan making their first big-screen appearance. Also, it didn't take Karan Johar long to make his choice for the cast of his new film. Quoting Karan, "Sidharth Malhotra as well as Varun Dhawan had assisted me in "My Name Is Khan" and were involved in the process of production right throughout. Moreover they also observed me quite closely as a director. What I like about them is that they are totally different from each other, be in terms of personality or energy. I realized that they had the faces that were for cinema and it was about time that they were seen on the big screen".

According to the veteran director, his leading male actors have personalities perfect for the big screen. Known to have launched a host of directors before including Nikhil Advani, Shakun Batra, Karan Malhotra, Ayan Mukerji and Tarun Mansukhani, this is the first time Karan Johar has worked with a host of newcomers.

Giving the promotional campaign a boost, the Student of the Year team has hit social-media websites like Facebook, the micro-blogging site Twitter, Pinterest and Google+. Student of the Year's Facebook page currently boasts a 200,000-plus community. The movie's Twitter handle on the other hand has nearly 3,300 followers, keeping regular tabs on updates from the film, its cast and the veteran director Karan Johar. The team has recently shot for a publicity campaign, brought to light by Karan Johar's post on Twitter. And that's not all. For the film, the Student of the Year team has also set up a full-fledged blog, complete with all the information you'd need on Sidharth Malhotra, Alia Bhatt and Varun Dhawan.

The newcomers Sidharth Malhotra, Alia Bhatt and Varun Dhawan have been trained and mentored by Karan himself for the upcoming film. "We did workshops and they were found to be right for the roles. They have this enduring charm to them and though they had some rough edges, I knew that they had potential to face the camera. Moreover after watching the film, you would realize that they have this correct celluloid presence. While Sidharth has the right restraint to play Abhi, Varun carries good enough flamboyance to play Rohan," says Karan.

Student of the Year will release on the 19th of October 2012. The film will have Sidharth Malhotra, Varun Dhawan and Alia Bhatt play the role of Abhimanyu, Rohan and Shanaya respectively, three students at a prestigious school who face the ups and downs of youth. The movie is a campus romance in all essence and is produced by Dharma Productions and Shah Rukh Khan's Red Chillies Entertainment.




About the Author:



Tidak ada komentar:

Posting Komentar