Rabu, 09 Januari 2013

Singapore Food Photographer: Understanding Your Role Better

By Ngan Roseland


You seriously need a Singapore food photographer if you are a restaurateur or a cookbook author in Singapore. A skilled food photographer can spell the success of your cookbook or your restaurant simply because they can present your food in a more tantalizing light. It is very important that you have one on retainer.

Naturally, you may think that you have no need for a Singapore food photographer. Maybe you have budget constraints or you simply think that, with a camera and decent photography software, you can capture your own photographs. Anyone can take a snapshot, right?

You are certainly losing out if that is how you perceive the importance of a professional Singapore food photographer. There is more to taking pictures of food than pushing a button on a camera. The food whose image you are going to capture must be presented just so, so that anyone who looks at the photograph instantly feels a yearning for a taste of the food the moment they see the picture. Did you know that sometimes food photography is referred to as food porn? Food portraits are meant to stimulate desire for the food in the viewer.

Hiring a Singapore food photographer is just a matter of creating a balance between the kind of pictures you want and how much you can spend on these pictures. You can gain some instant renown if the pictures you will use for your cookbook or restaurant PR are done by a well-known and respected food photographer. To hire them, all you need to do is to approach their agents or contact their studios. Celebrity photographers come with celebrity rates, however, so you have to have a big budget for your photographs if you are to work with such renowned artists.

On the other hand, if your budget is limited or if you are content to hire a relatively unknown but skilled Singapore food photographer, you can easily find the photographer you want by doing an online search. A food photographer looking for work would have a portfolio set up online, maybe on a freelance photography website, on their personal website, on stock photography sites, or on photo-sharing sites like Flickr and Photobucket. You can also ask your friends and family if they know an aspiring food photographer you can work with.

You must be absolutely careful in hiring your Singapore food photographer. Sort through your potential hires as much as possible. If you have limited time and budget for your project, you would not want to see it wasted on a sloppy photographer. Make sure that you check out their portfolios and ask them about their previous experience. Require your candidates to give you a list of references and ensure that you have a written contract delineating the specifics of the work to be done.

It is highly important that you engage only the services of a good food photographer when you come up with the food portraits you need for your cookbook or restaurant. The photos that come with your publications play a huge role in the success of your cookbook or menu or any promotional material used by your restaurant or book. It can be expensive to hire a good Singapore food photographer, but you should never settle for anything but the best that you can get.




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